What should you do to ensure all work performed for a strategic customer is discounted by 15%?

• A. Create a flat fee membership with a 0% price
• B. Implement a different invoice process for the customer
• C. Create a membership type that discounts all services by 15% and sell it to the customer at $0 price
• D. Apply the discount manually for each invoice

Answer: (C)

To ensure all work performed for a strategic customer is discounted by 15%, creating a membership type that discounts all services by 15% and selling it to the customer at a $0 price is the most efficient solution. This approach allows for an automatic application of the discount across all relevant services provided to the customer without requiring any manual adjustments for each individual invoice.

By establishing this membership type specifically designed for the strategic customer, you create a streamlined process that ensures the discount is consistently applied every time they engage your services. This not only simplifies the billing process but also reinforces the customer relationship by offering them a structured benefit that acknowledges their strategic importance to your business.

Other methods like implementing a different invoicing process or applying discounts manually would likely lead to inconsistency and potential errors, whereas a dedicated membership type ensures clarity and efficiency in the customer experience.